Earn Coins on World-Class Courses

This intensive survey examines four pivotal eras in the History of Western Graphic Design, tracing the evolution of visual communication from the Industrial Revolution through the mid-20th century. While the global history of design is vast, this course focuses specifically on the Euro-American narrative to illustrate how mass production and Western modernist principles established the foundations of today’s professional design standards. Students will analyze how the relationship between words and pictures shifted across social, political, and technological contexts in Europe and the United States. By investigating the works of innovative Western groups—from the Victorian era to the Bauhaus and American Modernism—learners develop a technical and conceptual toolkit to inform their own contemporary practice. This course is an essential foundation for emerging designers seeking to understand the specific historical forces that shaped the "modern" aesthetic and its subsequent radical reactions.

El proyecto capstone te ofrece la oportunidad de poner en práctica lo que has aprendido a lo largo de la especialización a través de una de estas opciones: I – Ayuda a una gran empresa a encontrar solución a problemas reales que está enfrentando en las áreas de las 4P. Tras realizar un análisis exhaustivo de la situación actual, recomienda planes de acción específicos para resolver dilemas de la empresa. Un caso de estudio de la vida real. II – ¿Tienes tu propio producto o servicio? Dale una nueva perspectiva a través del marketing mix. Si planeas lanzar tu propio producto o servicio al Mercado, decide qué acciones ejecutar para cada una de las 4P a través de esta opción de proyecto final personalizado, y dale a tu idea ese empuje final. Ambas opciones tienen distintas fases con proyectos evaluados por tus compañeros.

The ability to influence without force or coercion is important in any organization and at all levels. Modern managers must master the art of persuasive communication, adapt to the needs of the audience, construct a good narrative and inspire the audience to act (Communicate with Impact). They must learn to design and negotiate both informal and complex agreements, and do this in diverse workplace cultures (Negotiate and Resolve Conflict). The Specialization applies influencing methods in two areas of great importance: change management and risk governance. Successful change management eludes many individuals and organizations, so we propose a new approach to enable you to inspire and lead transformations (Manage Change). Similarly, in the post-financial crisis environment, many organizations acknowledge the need for effective risk governance but few, if any, have achieved it. We present evidence-based methods that will help your organization achieve its objectives (Engage the Board).

This course, which is Part Three in the series of Startup Entrepreneurship specialization, offers Life Lessons from a Master Innovator, with proven achievements. During this course you will listen to conversations and interviews with Mr. David (Dadi) Perlmutter, who until recently was Executive VP of Intel corporate. Dadi will talk about 10 life lessons, based on his 34 years as a rebel innovator and entrepreneur. We will share with you the following lessons: Love and Knowledge are infinite: grow and share; Learn from Failures and Successes; Nothing Moves without a Vision; Have a Differentiated Market Transforming Strategy; Dare to Take Action; Fight Resistance; It is All About the Ecosystem; Build a Team; Keep it Simple and Work Hard. By the end of the course the learner will: * Know how to lead a process of innovation and implement ideas through all its phases from discovery to delivery in your own field of choice. * Know how to apply creativity to generate creative ideas in a wide range of strategic management issues. * Know how to solve problems in general, with a high degree of innovative creative thinking, to widen the range of possible choices * Identify new and unfamiliar challenges and needs, reflect on them from a creative point of view (zoom in), decide on the action they require (zoom out) and generate a novel and useful solution * Transform ideas into real value-creating products, services and processes. * Be able to analyze both success and failure and draw conclusions from both, for improving future innovative efforts. * Be able to identify and create key features of innovative products and services and in doing so, generate strategically differentiated innovations that are unique * Be able to present your ideas persuasively and overcome resistance. * Know how to simplify a complex product and make it user friendly. Course assignments will include participation in two discussion groups and four assignments. In each assignment you will be asked to deal with a question relating to an interview you have seen.

Welcome to Innovation strategy: Developing your Fintech Strategy! As you probably know, this is the third course in a three-part specialization focused on the digital transformation of finance. In this course, we'll aim to bring you insights about how business strategy intersects with innovation in finance. I'm excited to have you in the class and look forward to helping you learn more about this important topic. To begin, I recommend taking a few minutes to explore the course site. A good place to start is the navigation bar on the left. Click Course Content to see what material we’ll cover each week, as well preview the assignments you’ll need to complete to pass the course. Click Discussions to see forums where you can discuss the course material with fellow students taking the class. Be sure to introduce yourself to everyone in the Meet and Greet forum! This course should take about four weeks to complete. You can check out the recommended course schedule below to see a quick overview of the lessons and assignments you’ll complete each week. By the time you finish this course, you’ll have understood the job your Fintech innovation strategy should solve and mastered both internal and external innovation tools to solve the problem. You will also have been exposed to how some of the world’s leading financial companies work with innovation and seen inspirational examples from the digital masters, such as Google, Apple and Amazon. You'll be introduced to the Capstone Project for the specialization and have a chance to form some preliminary solutions for a financial company that needs to re-think its Fintech innovation strategy. The course has a primary focus on the banking sector, with insurance as a secondary area of concern. Most examples are rooted in the North American and European financial markets. Good luck as you get started. I look forward to seeing you in class!

The capstone for the specialization will provide a learning experience that integrates across all the courses within it. It will involve analysis of a situation concerning a new enterprise – a venture of one’s own or within a larger organization – to develop the current business model and compare against alternative business models so as to identify potential opportunities and challenges.

Intellectual property is the currency of the tech world. The pharmaceutical patent for Lipitor generated over $100 billion in revenue, the copyright for the Harry Potter franchise has generated over $25 billion to date, and the trademarked brands of the world’s largest tech companies now eclipse $100 billion in value. But what makes these intangible assets so valuable? Through the courses in this specialization, you will learn the differences between the various forms of U.S. intellectual property rights, including patents, copyrights, and trademarks, and their various applications to human innovations. Drawing from that knowledge, you will then work to develop a trademark strategy for a company, analyze a patent document, and address a copyright cease-and-desist request. After completing these hands-on projects, you will have the necessary framework to craft integrated intellectual property strategies tailored to an organization’s core business goals.

If you have taken the three courses in this specialization, you have learned a lot of grammar in the last few months. This will be a big help to your studies or your career. This capstone project will help you process what you've learned and help you remember it forever. You will create a grammar scrapbook of the difficult or interesting English grammatical structures that you studied in the specialization. You will choose a multi-media tool of your choice, such as video or e-book, to showcase proper use of the grammar. You will also give authentic examples of the grammar found in articles, movies, or songs to make the scrapbook interesting. This will be a scrapbook that you can keep with you long after this specialization ends.

This course will provide learners with a fundamental understanding of the characteristics and marketing strategies related to two key global industries, sports and entertainment. The growth in both industries have been fueled by their ability to innovate via CCCI, i.e. cross-country and cross-industry expansion. There will be a graded quiz that will consists of 10 questions during the first two weeks (together worth 50% of the grade) and a final quiz that contains 20 questions (worth 50% of the grade) in the third week. People who successfully complete this course will obtain the following outcomes: (1) You will learn the key characteristics of sports marketing. (2) You will learn the key characteristics of entertainment marketing. (3) You will be able to apply cross country growth strategies to your business in the sports and entertainment industry. (4) You will be able to apply cross industry growth strategies to your business in the sports and entertainment industry”. (5) You will be able to reference CCCI, i.e. cross-country and cross-industry Innovation best practices via interviews with key experts in the sports and entertainment industry such as from adidas, Audi, and YG Entertainment (home to Psy and Gangnam Style).

This course will act as the culmination of the Specialization: International Marketing & Cross Industry Growth. The aim is to help you apply what you have learned during the 16 weeks of the 5 courses and conduct an "action learning" project that will consist of the following: 1. Situation Analysis for their chosen company or brand. 2. Marketing Mix Analysis for their chosen company or brand. 3. Cross Country Innovation Plan when expanding abroad. 4. Cross Industry Innovation Plan when sourcing ideas or expanding into another industry. All of these analyses will have templates that will be explained in the video lectures using an exemplar case, "Yuhan Kimberly." You will be required to choose a company on which these analyses will be performed. As such, the intent will be to provide you an integrated set of insights and application to a chosen managerial situation and problems at hand in the context of a specific region or country. You will be required to also choose another industry (from the ones covered in the Specialization: B2C, B2B, Healthcare, Hospitality, Entertainment, Sports) when developing your Cross Industry Innovation Plan. For example, if you work for a company in the Healthcare industry and have analyzed that company, you should then conduct a Cross Industry Innovation project using concepts from a different industry such as Entertainment.

In the Capstone project for the Internet of Things specialization, you will design and build your own system that uses at least 2 sensors, at least 1 communication protocol and at least 1 actuator. You will have a chance to revisit and apply what you have learned in our courses to achieve a robust, practical and/or fun-filled project. We absolutely encourage you to design whatever you can think up! This is your chance to be creative or to explore an idea that you have had. But if you don’t have your own idea, we provide the description of a surveillance system, for you to build. We will participate in the Capstone with you by building a surveillance system that features an off-grid solar powered workstation that will serve as a hub to multiple surveillance sensors. You will be able to demonstrate the knowledge and skills you have gained in this course through delivery of industry-appropriate documents such as System Design documents and Unit Test reports. Additionally, you will be asked to describe and show case your project as a short video presentation – appropriate for demonstrating your knowledge and technical communication skills. Learning Goals: After completing this Capstone, you will be able to: 1. Design systems using mobile platforms. You will gain experience in documenting and presenting designs. 2. Develop systems that interface multiple sensors and actuators to the DragonBoard™ 410c system and develop the necessary software to create a fully functional system. 3. Specify unit tests and system tests, run tests and prepare Test Reports as are commonly done by those working in this industry. 4. Gain experience (and feedback!) in making technical presentations.

Have you wondered how information from physical devices in the real world gets communicated to Smartphone processors? Do you want to make informed design decisions about sampling frequencies and bit-width requirements for various kinds of sensors? Do you want to gain expertise to affect the real world with actuators such as stepper motors, LEDs and generate notifications? In this course, you will learn to interface common sensors and actuators to the DragonBoard™ 410c hardware. You will then develop software to acquire sensory data, process the data and actuate stepper motors, LEDs, etc. for use in mobile-enabled products. Along the way, you’ll learn to apply both analog-to-digital and digital-to-analog conversion concepts. Learning Goals: After completing this course, you will be able to: 1. Estimate sampling frequency and bit-width required for different sensors. 2. Program GPIOs (general purpose input/output pins) to enable communication between the DragonBoard 410c and common sensors. 3. Write data acquisition code for sensors such as passive and active infrared (IR) sensors, microphones, cameras, GPS, accelerometers, ultrasonic sensors, etc. 4. Write applications that process sensor data and take specific actions, such as stepper motors, LED matrices for digital signage and gaming, etc.

This course covers communication skills that engineering leaders use every day to motivate, inspire, and support the people in their organizations. Speaking and writing are basic leadership communication skills. (We covered these topics in the Specialization course 1 and 3.) However, leaders also need to be skillful interpersonal communicators. Modern business requires communication skills that are effective across cultures, generations, and genders. Communication is also a key skill in building your personal brand. Leaders need to look, act, and speak like leaders. Another important leadership skill is the ability to handle difficult, emotional communications with employees, supervisors, and colleagues. Finally, engineers are often at the center of crisis communication. In this course, you will learn 1. How to communicate in a global environment, 2. How to communicate across cultures, generations, and genders 3. How to use communication to build your personal brand, communicate your values, and your leadership promise 4. How to handle high-stakes, emotionally charged, difficult conversations with employees, supervisors and your colleagues 5. How to handle crisis communication Required Material Disclaimer- The purchase of a case study is necessary to complete this course, as it is tied to an assessment. This case is an excellent illustration of the typical business situations requiring skillful handling of difficult conversations. Currently, the cost associated with this case study is $8.95 USD and is subject to change. Selected materials courtesy of Communiation Faculty at Rice University - all rights reserved.

This course, the first in the "Interviewing and Resume Writing in English" specialization, guides you to discover the interests, talents and competencies that you can use to find and do work that leverages your strengths, passions and who you are as a person, so you can start doing work that matters to you and to the world. Whether you already have a career and are looking to move forward, whether you’re looking to change careers, whether you’re starting out in the world of work, whether you’re coming back into the world of work after some time away – this course will help you see your path more clearly and will teach you how to communicate your value to an employer in a way that he or she can immediately recognize. After completing this course, you will be able to 1) use your individual cognitive, social and emotional traits, together with areas of interest, to discover how to find the future jobs that can give you the greatest satisfaction; 2) identify transferable skills of greatest value to the employers who have the jobs you’re interested in; 3) apply a simple strategy for presenting your skills to an employer in an effective and convincing fashion.

Nearly every aspect of business is affected by data analytics. For businesses to capitalize on data analytics, they need leaders who understand the business analytic workflow. This course addresses the human skills gap by providing a foundational set of data processing skills that can be applied to many business settings. In this course you will use Python, a widely adopted data analytics language, to efficiently prepare business data for analytic tools such as algorithms and visualizations. Cleaning, transforming, aggregating, and reshaping data is a critical, but inconspicuous step in the business analytic workflow. As you learn how to use Python to prepare data for analysis, you will gain experience using integrated development environments (IDEs) that simplify coding, support data exploration, and help you share results effectively. As you learn about the business analytics workflow you will also consider the interplay between business principles and data analytics. Specifically, you will explore how delegation, control, and feasibility influence the way in which data is processed. You will also be introduced to examples of business problems that can be solved with data automation and analytics, and methods for communicating data analytic results that do not require copying and pasting from one platform to another.

In this 3-course specialization, you will learn to see nature the way a biologist does. You will gain an understanding and appreciation for the incredible diversity of life and the interdependence of all living things. You will explore what we know about the origins of life and how biologists have advanced the science of evolution since Charles Darwin's lifetime, as well as the many applications of evolutionary biology to our everyday lives; you will examine the characteristics, functions, origins, and the roles of each major group of living things. You will also consider humans, including our origins, how we are impacting the natural world, and our future as a species. This specialization was developed in collaboration with Houston area partners including Houston Museum of Natural Science, Houston Zoo, Houston Arboretum & Nature Center, and Brazos Bend State Park.

This course introduces students to the science of business analytics while casting a keen eye toward the artful use of numbers found in the digital space. The goal is to provide businesses and managers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives. Students will learn to identify the ideal analytic tool for their specific needs; understand valid and reliable ways to collect, analyze, and visualize data; and utilize data in decision making for their agencies, organizations or clients.

The world runs computers. From small to large businesses, from the CEO down to level 1 support staff, everyone uses computers. This course is designed to give you a practical perspective on computer security. This course approaches computer security in a way that anyone can understand. Ever wonder how your bank website is secure when you connect to it? Wonder how other business owners secure their network? Wonder how large data breaches happen? This is practical computer security. It will help you answer the question – what should I focus on?

The use of Excel is widespread in the industry. It is a very powerful data analysis tool and almost all big and small businesses use Excel in their day to day functioning. This is an introductory course in the use of Excel and is designed to give you a working knowledge of Excel with the aim of getting to use it for more advance topics in Business Statistics later. The course is designed keeping in mind two kinds of learners - those who have very little functional knowledge of Excel and those who use Excel regularly but at a peripheral level and wish to enhance their skills. The course takes you from basic operations such as reading data into excel using various data formats, organizing and manipulating data, to some of the more advanced functionality of Excel. All along, Excel functionality is introduced using easy to understand examples which are demonstrated in a way that learners can become comfortable in understanding and applying them. To successfully complete course assignments, students must have access to a Windows version of Microsoft Excel 2010 or later. ________________________________________ WEEK 1 Module 1: Introduction to Spreadsheets In this module, you will be introduced to the use of Excel spreadsheets and various basic data functions of Excel. Topics covered include: • Reading data into Excel using various formats • Basic functions in Excel, arithmetic as well as various logical functions • Formatting rows and columns • Using formulas in Excel and their copy and paste using absolute and relative referencing ________________________________________ WEEK 2 Module 2: Spreadsheet Functions to Organize Data This module introduces various Excel functions to organize and query data. Learners are introduced to the IF, nested IF, VLOOKUP and the HLOOKUP functions of Excel. Topics covered include: • IF and the nested IF functions • VLOOKUP and HLOOKUP • The RANDBETWEEN function ________________________________________ WEEK 3 Module 3: Introduction to Filtering, Pivot Tables, and Charts This module introduces various data filtering capabilities of Excel. You’ll learn how to set filters in data to selectively access data. A very powerful data summarizing tool, the Pivot Table, is also explained and we begin to introduce the charting feature of Excel. Topics covered include: • VLOOKUP across worksheets • Data filtering in Excel • Use of Pivot tables with categorical as well as numerical data • Introduction to the charting capability of Excel ________________________________________ WEEK 4 Module 4: Advanced Graphing and Charting This module explores various advanced graphing and charting techniques available in Excel. Starting with various line, bar and pie charts we introduce pivot charts, scatter plots and histograms. You will get to understand these various charts and get to build them on your own. Topics covered include • Line, Bar and Pie charts • Pivot charts • Scatter plots • Histograms

This course will expose you to the data analytics practices executed in the business world. We will explore such key areas as the analytical process, how data is created, stored, accessed, and how the organization works with data and creates the environment in which analytics can flourish. What you learn in this course will give you a strong foundation in all the areas that support analytics and will help you to better position yourself for success within your organization. You’ll develop skills and a perspective that will make you more productive faster and allow you to become a valuable asset to your organization. This course also provides a basis for going deeper into advanced investigative and computational methods, which you have an opportunity to explore in future courses of the Data Analytics for Business specialization.

Discrete Mathematics is the language of Computer Science. One needs to be fluent in it to work in many fields including data science, machine learning, and software engineering (it is not a coincidence that math puzzles are often used for interviews). We introduce you to this language through a fun try-this-before-we-explain-everything approach: first you solve many interactive puzzles that are carefully designed specifically for this online specialization, and then we explain how to solve the puzzles, and introduce important ideas along the way. We believe that this way, you will get a deeper understanding and will better appreciate the beauty of the underlying ideas (not to mention the self confidence that you gain if you invent these ideas on your own!). To bring your experience closer to IT-applications, we incorporate programming examples, problems, and projects in the specialization.

This specialization provides an introduction to corporate finance and accounting, emphasizing their application to a wide variety of real-world situations spanning personal finance, corporate decision-making, financial intermediation, and how accounting standards and managerial incentives affect the financial reporting process. It begins with concepts and applications like time value of money, risk-return tradeoff, retirement savings, mortgage financing, auto leasing, asset valuation, and many others. The specialization uses Excel to make the experience more hands-on and help learners understand the concepts more directly. From valuing claims and making financing decisions, to elements of a basic financial model, the coursework provides a solid foundation to corporate finance. The specialization then moves to financial accounting, enabling learners to read financial statements and to understand the language and grammar of accounting. The coursework introduces bookkeeping fundamentals, accrual accounting, cash flow analysis, among much else! Finally, using the foundational knowledge of accounting, the specialization teaches learners how to understand and analyze key information that companies provide in their statements, including types of assets and liabilities and longer-term investments and debts, and finally the difference between tax reporting and financial reporting.

In Introduction to Finance: The Role of Financial Markets, you will be introduced to the basic concepts and skills needed for financial managers to make informed decisions. With an overview of the structure and dynamics of financial markets and commonly used financial instruments, you will get crucial skills to make capital investment decisions. With these skills, you will be ready to understand how to measure returns and risks and establish the relationship between these two. The focus of this course is on basic concepts and skill sets that will have a direct impact on real-world problems in finance. The course will enable you to understand the role of financial markets and the nature of major securities traded in financial markets. Moreover, you will gain insights into how to make use of financial markets to create value under uncertainty.

Study the foundational mechanics, rules, and conceptual underpinnings of game design. Define what makes a game compelling through industry-standard documentation and structured conceptual frameworks. Develop and describe original game concepts through four iterative assignments designed to bridge the gap between abstract ideas and playable mechanics—no programming experience required.

This Specialization is for learners seeking to develop skills in information systems. Through each course, learners will apply knowledge and skills to solve problems in their field (e.g., health informatics, legal, project management, customer experience/marketing, finance).

This course introduces you to sampling and exploring data, as well as basic probability theory and Bayes' rule. You will examine various types of sampling methods, and discuss how such methods can impact the scope of inference. A variety of exploratory data analysis techniques will be covered, including numeric summary statistics and basic data visualization. You will be guided through installing and using R and RStudio (free statistical software), and will use this software for lab exercises and a final project. The concepts and techniques in this course will serve as building blocks for the inference and modeling courses in the Specialization.

This Specialization starts out by teaching basic concepts in Python and ramps up to more complex subjects such as object-oriented programming and data structures in Java. By the time learners complete this series of four courses, they will be able to write fully-functional programs in both Python and Java, two of the most well-known and frequently used programming languages in the world today. Introduction to Programming with Python and Java is for students and professionals who have minimal or no prior programming exposure. It’s for motivated learners who have experience with rigorous coursework, and are looking to gain a competitive edge in advancing their career. It’s for folks who are thinking about applying to the University of Pennsylvania’s online Master of Computer and Information Technology degree and want to sample some of the lecture videos and content from the first course in the program. We hope this Specialization is for you. Topics in this Specialization include language syntax, style, programming techniques, and coding conventions. Learn about best practices and good code design, code testing and test-driven development, code debugging, code and program documentation, and computational thinking.

This course offers a proven framework for crafting and delivering impactful presentations. In the professional world, academic settings, or public life, we're frequently asked to "share some thoughts." Many individuals struggle in these situations. This course aims to make you excel where others stumble. We'll explore how to structure speeches coherently, write memorably, and present confidently. Upon completion, you will diminish your public speaking anxiety, leverage rehearsal methods to develop a robust, engaging speaking voice, and execute speeches with dynamic movements. The speech model we'll practice is versatile for briefings, elevator pitches, interviews, and even as a blueprint for hour-long presentations. Whether you're a novice or an experienced speaker, this course will help you master speaking fundamentals or elevate your public speaking skills to new heights. As a bonus, you'll gain access to an immersive VR experience that lets you perfect your presentation skills in a simulated auditorium or conference room, complete with a virtual audience. You will receive real-time feedback, empowering you to refine your abilities through practice in a realistic setting.

What is risk? Why do firms manage risk? In this course, you will be introduced to the different types of business and financial risks, their sources, and best practice methods for measuring risk. This course will help you gauge different risk types and set risk limits, describe the key factors that drive each type of risk, and identify the steps needed to choose probability distributions to estimate risk. You will explore the history and development of risk management as a science, and financial and business trends that have shaped the practice of risk management. By the end of the course, you will have the essential knowledge to measure, assess, and manage risk in your organization. To be successful in this course, you should have a basic knowledge of statistics and probability and familiarity with financial instruments (stocks, bonds, foreign exchange, etc). Experience with MS Excel recommended.

Stanford's "Introduction to Statistics" teaches you statistical thinking concepts that are essential for learning from data and communicating insights. By the end of the course, you will be able to perform exploratory data analysis, understand key principles of sampling, and select appropriate tests of significance for multiple contexts. You will gain the foundational skills that prepare you to pursue more advanced topics in statistical thinking and machine learning. Topics include Descriptive Statistics, Sampling and Randomized Controlled Experiments, Probability, Sampling Distributions and the Central Limit Theorem, Regression, Common Tests of Significance, Resampling, Multiple Comparisons.

In this course, you’ll learn about the fundamentals of trading, including the concept of trend, returns, stop-loss, and volatility. You will learn how to identify the profit source and structure of basic quantitative trading strategies. This course will help you gauge how well the model generalizes its learning, explain the differences between regression and forecasting, and identify the steps needed to create development and implementation backtesters. By the end of the course, you will be able to use Google Cloud Platform to build basic machine learning models in Jupyter Notebooks. To be successful in this course, you should have advanced competency in Python programming and familiarity with pertinent libraries for machine learning, such as Scikit-Learn, StatsModels, and Pandas. Experience with SQL is recommended. You should have a background in statistics (expected values and standard deviation, Gaussian distributions, higher moments, probability, linear regressions) and foundational knowledge of financial markets (equities, bonds, derivatives, market structure, hedging).

Typography is the art of manipulating the visual form of language to enrich and control its meaning. It’s an essential area of skill and knowledge for graphic designers. Typography predates modern graphic design by around 500 years; it is rich in rules, conventions, and esoteric terminology—but it remains an exciting space for invention and expression. In this rigorous introductory course, we will study, name, and measure the characteristics of letterforms. We’ll consider the pragmatic concerns involved in selecting and combining type. We’ll peek into the 
rich historical, cultural, and aesthetic histories of familiar typefaces. We’ll discuss time-tested conventions and best practices in setting type, as governed by principles of hierarchy and spatial organization. And we’ll explore the expressive, meaning-making potential of type. Informative lectures will be complemented by a series of three peer-assessed assignments, culminating 
in an opportunity to design a full-scale typographic poster. Please note that this is not a software course; a basic working knowledge of Adobe InDesign or other 
page layout software will be assumed. You will need access to a computer and page layout software, such as InDesign, to complete the assignments.

In this course, you will gain an understanding of the critical importance of user interface design. You will also learn industry-standard methods for how to approach the design of a user interface and key theories and frameworks that underlie the design of most interfaces you use today. Through a series of case studies on commercial systems - many of which you likely use on a regular basis - we will illustrate the benefits of good design. We will also demonstrate how the costs of bad design can often be severe (in user experience, money, and even human lives). You will then gain a high-level understanding of the user-interface design process. You will be introduced to common design scenarios - e.g. improving on existing designs and starting a new design from scratch - and the general design processes that tend to be used for each scenario. Finally, we will begin introducing the large body of existing knowledge on design by providing overviews of core user interface design theories and concepts. This key foundational information will help you avoid “reinventing the wheel” when you are designing your interfaces in this specialization.

Ever wonder how Netflix decides what movies to recommend for you? Or how Amazon recommends books? We can get a feel for how it works by building a simplified recommender of our own! In this capstone, you will show off your problem solving and Java programming skills by creating recommender systems. You will work with data for movies, including ratings, but the principles involved can easily be adapted to books, restaurants, and more. You will write a program to answer questions about the data, including which items should be recommended to a user based on their ratings of several movies. Given input files on users ratings and movie titles, you will be able to: 1. Read in and parse data into lists and maps; 2. Calculate average ratings; 3. Calculate how similar a given rater is to another user based on ratings; and 4. Recommend movies to a given user based on ratings. 5. Display recommended movies for a given user on a webpage.

Solve real world problems with Java using multiple classes. Learn how to create programming solutions that scale using Java interfaces. Recognize that software engineering is more than writing code - it also involves logical thinking and design. By the end of this course you will have written a program that analyzes and sorts earthquake data, and developed a predictive text generator. After completing this course, you will be able to: 1. Use sorting appropriately in solving problems; 2. Develop classes that implement the Comparable interface; 3. Use timing data to analyze empirical performance; 4. Break problems into multiple classes, each with their own methods; 5. Determine if a class from the Java API can be used in solving a particular problem; 6. Implement programming solutions using multiple approaches and recognize tradeoffs; 7. Use object-oriented concepts including interfaces and abstract classes when developing programs; 8. Appropriately hide implementation decisions so they are not visible in public methods; and 9. Recognize the limitations of algorithms and Java programs in solving problems. 10. Recognize standard Java classes and idioms including exception-handling, static methods, java.net, and java.io packages.

Journey of the Universe weaves together the discoveries of the evolutionary sciences together with humanities such as history, philosophy, art, and religion. The course draws on the Emmy-award winning film, Journey of the Universe, and the book from Yale University Press. Journey explores cosmic evolution as a creative process based on connection, interdependence, and emergence. It examines a range of dynamic interactions in the unfolding of galaxies, Earth, life, and human communities. It investigates ways in which we understand evolutionary processes and the implications for humans and our ecological future. The Journey course, thus, is based on a new integration that is emerging from the dialogue of the sciences and humanities. Journey tells the story of evolution as an epic narrative, rather than as a series of facts separated by scientific disciplines. This changes our perception so that we begin to see ourselves as an integral part of this narrative. By situating ourselves within this story we can better appreciate the complexity and beauty of processes such as self-organizing dynamics, natural selection, emergence, symbiosis, and co-evolution. As we discover these intricate processes of evolution, we awaken to the beauty and complexity of our natural environment at this critical juncture in our planetary history.

La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie. À la fin de ce cours, vous serez capable : --de décrire l'économie sous-jacente de l'innovation, de la technologie et des perturbations du marché --de peser le pour et le contre des technologies numériques actuelles à l'origine du progrès --d'utiliser le cadre de transformation numérique du BCG en guise de « mode d'emploi » pour la numérisation de votre organisation

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Today’s workplace calls for a new style of leadership to embolden and accelerate innovation. Design offers a novel way to discover market opportunities, experiment to validate concepts and mitigate risk, and deliver value to all stakeholders. This course offers hands-on experience applying human-centered design process to real-world challenges, and requires you to explore the world around you. Learn how to engage with end users, effectively frame problems, identify potential solutions, and build prototypes to test assumptions and learn what works (and doesn’t). Then dive into a range of ways large and small to bring design innovation into your organization.

The success of every organization depends on attracting and retaining customers. Although the marketing concepts for doing so are well established, digital technology has empowered customers, while producing massive amounts of data, revolutionizing the processes through which organizations attract and retain customers. In this course, students will learn how to identify new opportunities to create value for empowered consumers, develop strategies that yield an advantage over rivals, and develop the data science skills to lead more effectively, allocate resources, and to confront this very challenging environment with confidence.

The only thing you get to change is yourself, and in the prerequisites to this course we’ve given you real tools to do that. Now, use those tools to influence the course of your future, your team's future, and your organization's future. Make a plan for yourself that will help you help others, and learn skills to make it happen. Listening and being sure of your values underpins everything that comes with professional influencer and leadership soft skills. We’ll go on to look at self-assessment and leadership planning, negotiation, addressing and resolving conflict, and successfully identifying and promoting circumstances you want. After this course, you will be able to: - state your own mission and plan with confidence - negotiate and persuade - deal with difficult people - contribute to crafting a working environment you want to work in The prerequisites for this course are Courses One and Two of the Specialization "Professional IQ: Preventing and Solving Problems at Work".

In this foundational course, you will immerse yourself in the idea of building effective team cultures. You will explore different facets of team culture that are at the root of effective teams. You'll learn more about cultures of safety, engagement, and growth, so that you can lead your teams toward cultures that facilitate the most effective teamwork. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

In this foundational course, you will be challenged to develop as a leader. You will explore the concept of leadership, assess required competencies for today's leaders, learn more about yourself and how you can make effective and ethical decisions, identify how to build trusting relationships with others, and articulate a practice for growing as a leader. This course is part of Gies College of Business’ suite of online programs, including the iMBA, iMSA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://giesonline.illinois.edu/why-gies-online/virtual-classroom

Développez vos capacités à réfléchir de manière stratégique, à analyser l’environnement concurrentiel et à recommander un positionnement ferme et la création de valeur. Ce cours a été élaboré par la Darden School of Business de l’Université de Virginia. Des professeurs de renom vous aideront à explorer la théorie sous-jacente et les cadres qui vous donneront les bases d’une stratégie d’entreprise efficace et ils vous donneront les outils dont vous avez besoin pour comprendre la stratégie : Analyses SWAT, concurrentielles, environnementales, des cinq forces de Porter et des capacités, ainsi que des cartes stratégiques.

Do you have data and wonder what it can tell you? Do you need a deeper understanding of the core ways in which machine learning can improve your business? Do you want to be able to converse with specialists about anything from regression and classification to deep learning and recommender systems? In this course, you will get hands-on experience with machine learning from a series of practical case-studies. At the end of the first course you will have studied how to predict house prices based on house-level features, analyze sentiment from user reviews, retrieve documents of interest, recommend products, and search for images. Through hands-on practice with these use cases, you will be able to apply machine learning methods in a wide range of domains. This first course treats the machine learning method as a black box. Using this abstraction, you will focus on understanding tasks of interest, matching these tasks to machine learning tools, and assessing the quality of the output. In subsequent courses, you will delve into the components of this black box by examining models and algorithms. Together, these pieces form the machine learning pipeline, which you will use in developing intelligent applications. Learning Outcomes: By the end of this course, you will be able to: -Identify potential applications of machine learning in practice. -Describe the core differences in analyses enabled by regression, classification, and clustering. -Select the appropriate machine learning task for a potential application. -Apply regression, classification, clustering, retrieval, recommender systems, and deep learning. -Represent your data as features to serve as input to machine learning models. -Assess the model quality in terms of relevant error metrics for each task. -Utilize a dataset to fit a model to analyze new data. -Build an end-to-end application that uses machine learning at its core. -Implement these techniques in Python.

This specialization is for professionals who have heard the buzz around machine learning and want to apply machine learning to data analysis and automation. Whether finance, medicine, engineering, business or other domains, this specialization will set you up to define, train, and maintain a successful machine learning application. After completing all four courses, you will have gone through the entire process of building a machine learning project. You will be able to clearly define a machine learning problem, identify appropriate data, train a classification algorithm, improve your results, and deploy it in the real world. You will also be able to anticipate and mitigate common pitfalls in applied machine learning.

This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.

In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors with these resources. You will also learn how financial and non-financial accounting information facilitates strategic performance measurement and how to integrate this information to continuously improve strategy. You will be able to: • Understand the role of managerial accounting information and use it to avoid common pitfalls in business decisions • Understand the iterative and interrelated nature of budgeting and apply the key components to preparing a master budget • Evaluate capital investments via a variety of measures • Calculate, interpret, and investigate variances • Understand decentralization and its advantages and disadvantages • Communicate the role of non-financial measures and strategic performance measurement systems • Compute and interpret financial performance measures and identify associate issues This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

This specialization is intended for those learners that: - would preferably have an undergraduate (bachelors) degree, or is a currently enrolled student - are interested in the area of IT and cybersecurity and how it relates to business decisions - is currently employed or seeking employment and needs to understand issues and best practices around Cybersecurity - may be a IT or Cybersecurity professional or technician - may be interested in Cybersecurity and unsure of how to approach a career in it

Almost every organization uses computer networks to share their information and to support their business operations. When we allow network access to data it is exposed to threats from inside and outside of the organization. This course examines the threats associated with using internal and external networks and how to manage the protection of information when it’s accessible via networks. In this course, a learner will be able to: ● Describe the threats to data from information communication technology (ICT) ● Identify the issues and practices associated with managing network security ● Identify the practices, tools, and methodologies associated with assessing network security ● Describe the components of an effective network security program

Mandarin Chinese 3: Chinese for beginners is a beginner's course of Mandarin Chinese in continuation of Mandarin Chinese 2: Chinese for beginners. It uses lectures, short plays, interactive exercises and cultural tips to help learners build a fundamental capability of oral Chinese in real-life situations. At the end of the 5-lesson course, the learners will reach the following proficiency: ♦ 500 words ♦ 60 language points ♦ handling 15 real-life situations. Completing "Learn Mandarin Chinese 2: Chinese for beginners" or having attended Chinese courses of any types for at least 30 hours is the prerequisite.

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation, and Expected Results. Review each week’s theory and consolidate the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material, you will be asked to analyze the case study: "Hotel Ipsum: A Marketing and Commercial Strategy to Survive."It’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite the hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes, role plays, and assignments to aid you in your understanding of the concepts throughout this Specialization. Share your thoughts, ideas, and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/). Este curso foi lançado inicialmente em 2015 e atualizado em abril de 2020. Este curso faz parte do iMBA oferecido pela Universidade de Illinois, que é um MBA on-line, flexível e credenciado, a um preço incrivelmente competitivo. Para obter mais informações, consulte a página Recurso neste curso e o site onlinemba.illinois.edu.

This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok. By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy

Accounting is the language of business. You should be able to explain the top 30 concepts to your cousin in a way they understand it.

Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.

Strategy is about sustainable competitive advantage. Create massive value for customers and protect your profits. Strategy is about winning. Play your own game and use your unfair advantage.