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What is risk? Why do firms manage risk? In this course, you will be introduced to the different types of business and financial risks, their sources, and best practice methods for measuring risk. This course will help you gauge different risk types and set risk limits, describe the key factors that drive each type of risk, and identify the steps needed to choose probability distributions to estimate risk. You will explore the history and development of risk management as a science, and financial and business trends that have shaped the practice of risk management. By the end of the course, you will have the essential knowledge to measure, assess, and manage risk in your organization. To be successful in this course, you should have a basic knowledge of statistics and probability and familiarity with financial instruments (stocks, bonds, foreign exchange, etc). Experience with MS Excel recommended.

La transformation numérique est un sujet brûlant, mais en quoi consiste-t-elle exactement et que signifie-t-elle pour les entreprises ? Dans ce cours, développé à la Darden School of Business à l'Université de Virginie, et encadré par les meilleurs experts en gestion globale de la faculté de Darden et du Boston Consulting Group, nous abordons la transformation numérique de deux manières. Nous analysons tout d'abord le rythme du changement et les impératifs que cela crée pour les entreprises. Nous présentons ensuite le contexte de cette transformation et ce qu'il faut pour s'imposer à l'ère du numérique. Puis, nous passons en revue le cadre propriétaire du BCG, ce qui vous aide à identifier les domaines clés à numériser, notamment la stratégie, les processus de base et la technologie. À la fin de ce cours, vous serez capable : --de décrire l'économie sous-jacente de l'innovation, de la technologie et des perturbations du marché --de peser le pour et le contre des technologies numériques actuelles à l'origine du progrès --d'utiliser le cadre de transformation numérique du BCG en guise de « mode d'emploi » pour la numérisation de votre organisation

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things. Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.

In this foundational course, you will immerse yourself in the idea of building effective team cultures. You will explore different facets of team culture that are at the root of effective teams. You'll learn more about cultures of safety, engagement, and growth, so that you can lead your teams toward cultures that facilitate the most effective teamwork. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

In this foundational course, you will be challenged to develop as a leader. You will explore the concept of leadership, assess required competencies for today's leaders, learn more about yourself and how you can make effective and ethical decisions, identify how to build trusting relationships with others, and articulate a practice for growing as a leader. This course is part of Gies College of Business’ suite of online programs, including the iMBA, iMSA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://giesonline.illinois.edu/why-gies-online/virtual-classroom

Développez vos capacités à réfléchir de manière stratégique, à analyser l’environnement concurrentiel et à recommander un positionnement ferme et la création de valeur. Ce cours a été élaboré par la Darden School of Business de l’Université de Virginia. Des professeurs de renom vous aideront à explorer la théorie sous-jacente et les cadres qui vous donneront les bases d’une stratégie d’entreprise efficace et ils vous donneront les outils dont vous avez besoin pour comprendre la stratégie : Analyses SWAT, concurrentielles, environnementales, des cinq forces de Porter et des capacités, ainsi que des cartes stratégiques.

This course will provide a comprehensive view of major and principal gift development work for students who seek to build upon their experiences gained in the introductory session. Participants will gain an understanding of the philosophy and strategies implemented in major gift development including prospect identification, how to initially engage a potential major gift donor, the process of cultivation and moves management, effective proposal writing, making a successful ask and on-going donor stewardship. Students will practice fundamental major gift development skills by developing their own prospect strategy, producing essential documents to support the process, and engaging in role playing activity to simulate interaction with prospects and donors.

In this course, you will explore how to use accounting to allocate resources and incentivize manager and employee behaviors with these resources. You will also learn how financial and non-financial accounting information facilitates strategic performance measurement and how to integrate this information to continuously improve strategy. You will be able to: • Understand the role of managerial accounting information and use it to avoid common pitfalls in business decisions • Understand the iterative and interrelated nature of budgeting and apply the key components to preparing a master budget • Evaluate capital investments via a variety of measures • Calculate, interpret, and investigate variances • Understand decentralization and its advantages and disadvantages • Communicate the role of non-financial measures and strategic performance measurement systems • Compute and interpret financial performance measures and identify associate issues This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

This specialization is intended for those learners that: - would preferably have an undergraduate (bachelors) degree, or is a currently enrolled student - are interested in the area of IT and cybersecurity and how it relates to business decisions - is currently employed or seeking employment and needs to understand issues and best practices around Cybersecurity - may be a IT or Cybersecurity professional or technician - may be interested in Cybersecurity and unsure of how to approach a career in it

Almost every organization uses computer networks to share their information and to support their business operations. When we allow network access to data it is exposed to threats from inside and outside of the organization. This course examines the threats associated with using internal and external networks and how to manage the protection of information when it’s accessible via networks. In this course, a learner will be able to: ● Describe the threats to data from information communication technology (ICT) ● Identify the issues and practices associated with managing network security ● Identify the practices, tools, and methodologies associated with assessing network security ● Describe the components of an effective network security program

If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we'll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to predict, influence and respond to competitors’ pricing moves. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of market-based pricing and how to use it to capture more revenue.

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden

The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Each week is divided into the different components of the Marketing Strategy: Market Analysis, Marketing Strategy, Marketing Mix Implementation, and Expected Results. Review each week’s theory and consolidate the takeaways with quizzes aimed at reinforcement of the concepts. After reviewing the material, you will be asked to analyze the case study: "Hotel Ipsum: A Marketing and Commercial Strategy to Survive."It’s time to put what you’ve learned to the test! Hotel Ipsum’s General Manager, Rafael Escobedo, is faced with a dilemma: Despite the hotel doing fairly well in terms of sales and profitability, Rafael’s Board of Directors are not satisfied and are demanding an improvement in results. Now it’s up to you to create Rafael’s Marketing Strategy. The outcome could mean one of two things: praise from his Board of Directors…or unemployment! Along with the Capstone are discussion forums, quizzes, role plays, and assignments to aid you in your understanding of the concepts throughout this Specialization. Share your thoughts, ideas, and debate with other like-minded learners from all over the globe with the same interest in expanding their marketing knowledge.

Este curso analisa como ferramentas digitais, por exemplo, a Internet, os smartphones e a impressão 3D, estão revolucionando o mundo do marketing ao mudar as funções e práticas das empresas e dos consumidores. O Marketing no mundo digital é um dos cursos mais procurados da Coursera com mais de 250 mil alunos e ele foi classificado pela Class Central como um dos 50 melhores cursos on-line abertos e massivos (MOOCs, na sigla em inglês) de todos os tempos (https://www.class-central.com/report/top-moocs/). Este curso foi lançado inicialmente em 2015 e atualizado em abril de 2020. Este curso faz parte do iMBA oferecido pela Universidade de Illinois, que é um MBA on-line, flexível e credenciado, a um preço incrivelmente competitivo. Para obter mais informações, consulte a página Recurso neste curso e o site onlinemba.illinois.edu.

This program is for anyone asking, “Is TikTok right for my business?” In the first course, Understanding TikTok and Its Users, you’ll be introduced to the TikTok platform, including who’s on it and what they’re creating. Then in the second course, Marketing on TikTok, you'll learn how businesses use TikTok, how they tailor content to the platform, and how they find an audience. In the final course, Advertising and E-commerce on TikTok, you’ll learn how to create a marketing strategy for TikTok, how to create advertising campaigns, how to promote and sell products via organic and e-commerce channels like Shopify, and how to use analytics to inform future marketing strategies. Throughout the program, you will have the chance to create your own videos, as well as engage with what other businesses are doing by studying various TikTok accounts in order to get inspiration and insight for your own future interactions with TikTok. By the end of this program, you will be able to: Create fun and engaging TikTok videos Understand how TikTok fits into your business’s marketing strategy Articulate how a number of different businesses use TikTok Create original content using hashtags, trends, filters, and more Build and maintain a brand presence on TikTok Create a content calendar Utilize TikTok Ads Manager to create and execute a campaign Set up e-commerce integration into your TikTok account Analyze data from your efforts to inform your future content strategy

Accounting is the language of business. You should be able to explain the top 30 concepts to your cousin in a way they understand it.

Marketing is the lovely art and science of making it easy to buy. This has become a lot harder with global competition, glut of advertising, higher customer expectations, and overall rising quality of private label. There are a dozen frameworks (4P, STP, purchase funnel, content marketing, NPS) that will help you understand, wrestle, and apply marketing smarts to your work.

Strategy is about sustainable competitive advantage. Create massive value for customers and protect your profits. Strategy is about winning. Play your own game and use your unfair advantage.

Mediation is a crucial means to reaching peaceful and agreed solutions in today’s world – on an international, political, industrial, peace-keeping or social level. With the course you will be able to choose and lead a mediation process. You will gain a deeper understanding of workplace and international conflict resolution. Fundamentals of Negotiation are required to complete this MOOC. You can acquire them through our MOOC "Negotiation Fundamentals". After this course, you will be able to: Define what a mediation is and choose when to use it; List different types of mediation; Identify typical challenges and difficulties that most mediators face; Choose the adequate strategies within a repertoire of options; Identify the do’s and don’ts in mediation. This MOOC offers video lectures from leading experts, interactive questions, case studies, practice and graded quizzes. Designed as a logical follow on from the suite of ESSEC IRENE online courses in negotiation, this course about mediation and conflict resolution teaches a whole set of additional skills and approaches. Developed by one of Europe’s leading institutes of research and education in negotiation and mediation, ESSEC IRENE, this course provides you with a meaningful and effective bouquet of practical cases, tools, approaches and skills to put your mediation into high-impact practice.

In this course, you will dive into the concepts of rationality and irrationality and understand how they impact our investment decisions and what the consequences can be at the market level. You will first explore the different biases that we, as humans, are subjected to when facing investment decisions and how they may impact the outcomes of these decisions. Moreover, you will see how emotions and ethical concerns such as honesty and trust influence market participants. When they are considered as a group rather than individually, you will discover how rationality and irrationality can drive asset prices to and away from their fair value. Finally, you will be presented with different portfolio construction methodologies and investment styles that make up the landscape of today's portfolio management industry. At key points throughout the course, you will benefit from the practical knowledge of experts from our corporate partner, UBS, in how to build and manage clients' portfolios.

In a post-pandemic world, companies across the globe are constantly looking to expand and grow their businesses. Mergers and Acquisitions (M&A) offers many ways to achieve this goal. Through this 6-course specialization in Mergers and Acquisitions, you will gain a well-rounded knowledge of key concepts that form the foundations of a successful M&A deal. The courses in this specialization focus on types of M&A deals and complex organizational structures. Topics covered include: How to value and price M&A deals Understand financial modeling and capital structure Understand complex organizational structures through the lens of financial accounting Understand the foundational elements of financial statement and ratio analysis Examine practical applications of financial analysis and valuation techniques

This is Class 2 of the MOOC Specialization, Become a Sustainable Business Change Agent. In this class you will learn more change agent skills and hear from people who have made changes in their organizations. You will also learn more about green design and sustainability reporting. The skills from this class will help improve products and services in your company or help the company issue its first, or an improved sustainability report.

This course will examine state and local tax laws prevalent in the United States today. The course will consider the historical progression of state and local taxation, the power of states to tax (and the limitations on that power), and planning strategies for minimizing the impact of state and local taxation. Discussions will focus on income taxes, sales taxes, and property taxes. If you enjoy this course, consider enrolling in our online graduate Accounting program. The University of Illinois at Urbana-Champaign, consistently ranked as one of the nation's top three accounting programs, now offers a master’s in accounting at a very affordable tuition rate and is completely online. The iMSA is a full Master of Accountancy program and students graduate with an MS that is highly recognized. Try an open course or two, then apply for admission into the credit-bearing version as you may be eligible to take credit-bearing courses during the application process. If you are missing any prerequisites for the full degree, you can complete Coursera courses to demonstrate readiness and strengthen your application for the iMSA. For more information on this exciting iMSA online program, refer to this link: https://www.coursera.org/degrees/imsa

This course gives you access to negotiation practical tools and best practices gathered by Professor Aurélien Colson & his team from assignments in more than seventy countries and in a wide set of sectors, be they services, industry, high tech, or public organizations. In an interactive manner, this course will help you, among other topics: get prepared for any negotiation; avoid traps; know how to prompt value-creating partnerships; structure an effective negotiation sequence; bargain in an efficient and respectful manner; overcome deadlocks; and much more! Indeed, negotiation is not simply about deciding who gets what now – it is first and foremost about creating productive, fair, and therefore long-term partnerships. This course guides you through innovative and proven approaches – “win-win…but not at any price”. Together with its specialization, this course will lead you towards high impact and sustainable negotiations at all levels, whether finding solutions to people management issues, sealing a deal on a sales package, or entering into high-level strategic or political negotiations involving multi-party stakeholders.

This course has been designed to help you apply knowledge, skills, and know-how you have developed in negotiation and in mediation, both as a result of your own practice and the follow up of the previous Courses of the ESSEC “Negotiation, Mediation, and Conflict Resolution” specialization. Before you enroll this course, we strongly recommend that you acquire the necessary pre-requisites. A number of tools, concepts, and methods are outlined in 3 MOOCS: Negotiation Fundamentals, Cross-cultural Negotiations, and Mediation & Conflict Resolution. To be more specific, the following subjects must be mastered: - Get prepared for any negotiation; - Avoid traps; - Know how to prompt value-creating partnerships; - Structure an effective negotiation sequence; - Bargain in an efficient and respectful manner; - Overcome deadlocks; - Manager cultural differences in a negotiation; - Define what a mediation is and choose when to use it; - List different types of mediation; - Identify typical challenges and difficulties that most mediators face; - Choose the adequate strategies within a repertoire of options; - Identify the do’s and don’ts in mediation. The purpose of this course is to help you to put everything together, sharpen your skills and enhance your command of negotiation techniques and behaviors. We’ve designed this MOOC in a highly interactive way. You will be engaged in a negotiation with peers. You will demonstrate your improved capacity to analyze, and therefore conduct, negotiations and mediation. This capstone project will comprise three exercises. Here is an overview. In the first exercise, you will analyse a real-life negotiation of your own choice. As an expert of negotiation dynamics, you will provide your reader with a detailed analysis of this real negotiation. Indeed as a professional, your task might not always be to conduct a negotiation - but to analyse what is going on in a given negotiation, or to help others (your boss, for instance) get ready for a high-stake negotiation. Guidelines will be provided in a separate document, to help you structure your assignment. For the second exercise, you will negotiate directly with a peer. We’ve prepared a business case inspired from a true story. The third exercise is linked to the previous one. Imagine that this negotiation is not successful, and that the relationship between the two negotiators becomes too tense. You will be asked to step into the shoes of a mediator - and to structure a mediation process. Each of these three exercises will be peer-evaluated. As a result, it is really worth your engagement! Go ahead, engage fully into the exercises - you will have fun, and you will make further progress for real-life negotiation, mediation, and conflict management.

This Specialization provides learners with insight about operating in a transformed retail industry. You'll learn how to navigate the disruption in retail marketing caused by COVID-19 and to develop a framework to create a competitive strategy that focuses on a new customer-centric approach to marketing. You'll also learn the fundamentals of human capital management, with a focus on the retail industry, and do a deep dive into some of the practices that drive organizational success. Finally, you will review supply chain fundamentals, concentrating on the impact that the digital transformation has had on the retail industry. In utilizing meaningful retail analytics, you will learn how to generate value for retailers and their supply chains. By the end of this Specialization, you will be able to form a strategy for selling your organization's retail product while retaining internal talent and adopting a forward-thinking and iterative approach to maintaining success in the future.

In this course, you will learn about the role of operations and how they are connected to other business functions in manufacturing and service-focused organizations. You will learn and practice the use of decision-making frameworks and techniques applicable at all levels, from management-level strategic decisions such as connecting process to the needs of various customer segments, to front-line tactical decisions such as choosing between ordering larger quantities vs. ordering more frequently. You will be able to: • Relate underlying principles to operations management frameworks and techniques • Synthesize information to make strategic operations decisions • Evaluate processes on different dimensions • Apply analytical techniques for tactical operations decision This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

This specialization reflects the most current version of the PMP exam, based on the Project Management Institute, Inc’s (PMI) current exam content outline (ECO). This will not only prepare you to pass the PMP Exam, but also teach you valuable project management skills useful for program and project managers across multiple industries. The specialization will include: A total of 35 PDUs/Contact Hours Earned as required by PMI. ** Content based on the current PMP Examination Content Outline Explanation of the project management processes Discussion on key project management topics and how to use key formulas, charts, and graphs Strong foundation in Agile project management such as scrum, XP, and Kanban Practice exams feature challenging questions, including complex scenarios, formula-based problems, and questions with multiple correct answers to help you identify the "best" choice. Each question includes a clear and detailed explanation of why the correct answer is right. Guidance on the logistical details to sit for the exam such as information on the exam fee for PMI members and non-members, paying for PMI membership, prerequisites, and information on test centers. ** Number of hours reflect the Completion of the entire specialization**

Pass the PMP® Exam. This Prep Course is designed to equip aspiring project managers with the essential knowledge, tools, and confidence needed to excel in today’s dynamic business environment—and pass the PMP® certification exam. This course provides an in-depth exploration of leading project management methodologies, including predictive (waterfall), agile, and hybrid approaches. What You’ll Learn: Master the Fundamentals: Gain a thorough understanding of project management concepts, terminology, and best practices as outlined in the PMBOK® Guide and Agile Practice Guide. Explore Methodologies: Compare and contrast agile and traditional project management, learning when and how to apply each approach for optimal results. Develop Core Skills: Build expertise in planning, scheduling, budgeting, risk management, stakeholder engagement, and quality assurance. Enhance Team Performance: Learn strategies to foster collaboration, improve communication, and motivate teams for successful project delivery. Prepare for the PMP® Exam: Receive in-depth practice questions with explanations and exam strategies to boost your confidence and readiness for certification.

In this comprehensive overview of planned giving, you’ll gain an introduction to the basic terminology and concepts in the field as well as an overview of each planned giving vehicle. Learn to identify and assess prospective donors, recognize planned giving benefits to your donors, match a donor’s interests and needs with the appropriate planned giving options, and structure a successful solicitation. You’ll understand the importance of administration of planned gifts to ensure compliance with policies and fulfillment of obligations to the donor. Apply your knowledge by developing a multi-step donor strategy and a marketing strategy, working on case studies, networking, and analyzing success factors.

According to Steven Blank a business startup, or any new venture startup is essentially a proto-type. Thus the startup process essentially becomes a learning process to refine that business proto-type into a scalable, replicable finished 'product'. At the end of this course learners will be able to: -complete a business model summarizing assumptions about what value they will offer to whom, and how they will make money. - systematically test and validate these assumptions within the constraints of their available resources, and - use these validated assumptions to generate financial projections that are based on actual resources and efforts expended. The days of the 40 page business plan have certainly passed, but the role of planning in the business creation process is one of extreme importance. In this course we will explore the important components that you need to explore in detail prior to business creation. Action without planning is a recipe for disaster and we will make sure you have a rock solid foundation for future actions. The planning here is focused on learning. It is unrealistic for anyone to document in detail all of the actions they should take to make a new venture or activity successful when they (and often no one else) has any experience with the new venture and the conditions which it is likely to face. Thus the business plan based largely on assumptions and aggregate, non-applicable data is replaced with the business model which organizes the key assumptions determining what value the business will offer to whom, and how it will make money. The course will guide learners through the process of systematically testing and validating these assumptions, and obtaining specific, applicable data. It will then show learners how to use these validated assumptions to generate pro-forma financial statements directly tied to actions and resources based on this business model.

Power skills—like adaptability, emotional intelligence, and conflict management—are key to thriving at work and in life. Employers are looking for these now more than ever. Are you ready to stand out and succeed? This certificate offers an extraordinary opportunity to spend some quality time with yourself to assess your current level of soft skills, clearly define your core self, and build soft skills which are essential to professional success. In this certificate program, you will consider what makes a positive workplace where people can do their best; assess who you are now and set goals for who you’d like to become, emotions and emotional intelligence, strengths, personality type, and values-based decision-making, a key to critical thinking. In the second certificate in this series, you will have the opportunity to consider time/stress/energy management, thinking style, psychological capital, approach to change, conflict styles and methods, and communication styles and methods. Make the commitment now to invest in your personal and professional development.

Pricing is one of the most important but least understood marketing decisions. Learn and practice concepts, techniques, and get to grips with the latest thinking on assessing and formulating pricing strategies. Analyze how firms attempt to capture value, as well as profits, in the revenues they earn. Along this course, you will learn pricing strategy key concepts such as pricing psychology, price discrimination, willingness to pay of customers, optimal price and price elasticity. This course has an additional focus on pricing dynamics and the reaction to and by competitors, taking a highly pragmatic approach and one that is directly applicable to your day-to-day professional life. After this course, you will be able to contribute to the process of formulating pricing strategies for your own products and services, or those of your firm. Martin Boehm - IE Professor and former Dean of the Business School with over 20 years experience - will guide you through four modules. We begin with the importance of pricing and how it ultimately can affect the bottom line. Then, we move on to methods to help you decide what is the optimal price for your product; and then price discrimination - should all your products follow the same pricing strategy or should you differentiate depending on the customer segment? Finally, we look at pricing psychology and how you can influence customers in order to drive the highest possible price for your product.

In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group's global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG's proprietary and time-tested three “lenses”—cost and economics, customer value, and competition—to build your understanding of the strategic power of pricing. You’ll leave the Specialization with a portfolio-building presentation that demonstrates your ability to price strategically.

Humans have an innate desire to improve, grow and perform well. In this specialization we will provide tactics and tools to perform at your best. This course is about personal excellence, as defined by you. Whether you are a brand-new manager, an individual contributor, a CEO, or a retiree seeking improvement, this course is for you. It applies broadly to anyone with a thirst to perform better in whatever arena you choose. In this course you will learn leading edge performance tactics from the latest research and brightest minds: awareness, emotion regulation, calmness under pressure, motivation, goals, planning, and focus. Our mission is to give you the tools needed to lead a more fulfilling life and perform at your best when it matters most. This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

This specialization explores how a leader multiplies their abilities by leading through others and that one's executive presence is essential to be a leader of leaders. The first key to success is building a team of exceptional, diverse leaders who are deeply involved in talent acquisition, development and retention activities. Learners will study how organizational leaders use different decision-making processes for different situations and that they are ultimately accountable for all results. Techniques for building enduring relationships that have a multiplicative impact on business success will be examined. This specialization provides insight into big picture considerations that organizational leaders must take into account when strategizing, planning and performing large scale technical endeavors. This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

This class is about becoming a Great Leader. Great Leaders know how to hire great individuals, form and empower great teams, and delegate to those teams appropriately. Working together with the team, they envision what the organization could be and inspire others to help execute the strategy that will take them there. They protect their team members, empower them, and help them to improve and grow while the team members, in turn, help the organization improve and grow. Great Leaders’ ambition is for the organization and team first, and for themselves a distant second. They combine fierce resolve with personal humility, shunning a more popular, larger-than-life egocentricity. These are the Great Ones: those who build the greatest organizations and who, in the long run, are the most admired. This specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder.

Welcome to Course THREE! In the first two Modules you will gain a more professional-level understanding of the Design Elements that artists have used throughout history to create successful compositions. Arranging the Elements in ways that lead viewers through their compositions is an essential craft for photographers no matter whether their subject matter is pure documentary or vividly exotic personal expression. In Modules 3 & 4 we survey the essential elements of post-photography image management, using Adobe(tm) LIGHTROOM(tm). Image adjustment software designed for Smartphone photographers rounds out the Course. Since even photographers whose mainstay is a high-end DSLR also must admit to Smartphone use occasionally, and photographers who only use a Smartphone will usually admit that they want to step over to a "regular" camera at some point, there is something for everyone here! Let's get started with Module One!

This course explores Excel as a tool for solving business problems. In this course you will learn the basic functions of excel through guided demonstration. Each week you will build on your excel skills and be provided an opportunity to practice what you’ve learned. Finally, you will have a chance to put your knowledge to work in a final project. Please note, the content in this course was developed using a Windows version of Excel 2013. This course was created by PricewaterhouseCoopers LLP with an address at 300 Madison Avenue, New York, New York, 10017.

This Specialization is designed for aspiring and active product leaders seeking to pursue careers in product management, product design, and related roles. Through five practical courses, you will learn the fundamentals for designing and managing products. Upon completion, you will have created your own personal toolbox of knowledge and techniques for approaching and solving real-world problems that product leaders face.

Accountants perform a wide variety of activities which include, but are not limited to, accounting, auditing, tax, management consulting, and financial management.  However, a professional accountant’s responsibility is not exclusively to satisfy the needs of an employer or professional services client.  One of the distinguishing characteristics of the accounting profession is its acceptance of the responsibility to act in the public interest. This course will introduce you to professional guidance that enables accountants to uphold the obligation to act in the public interest while meeting their professional responsibilities to employers and clients.  You will also learn foundational knowledge of the moral dimensions of business that are helpful for recognizing and interpreting the ethical issues embedded in situations you will encounter in your career.  Topics in the course include professional standards, values and norms, ethical theories, theories of a firm and business purpose, and corporate governance.

This specialization is intended for salespeople who want to take their skills to the next level. It uses an approach that includes the latest best practices from empirically-driven research and field-tested practices. This specialization features high-quality, professional video production along with challenging assignments. Together, the content is designed to be valuable to you as a sales rookie, a veteran professional, or sales leader. This specialization will help you: Identify gaps in your current approach, or if needed Completely retool your approach. This specialization will also be valuable to those just entering the sales field, including: Business Owners Entrepreneurs, and Sales Managers who have little or no training in the professional selling process.

In today’s competitive environment, learning to manage projects effectively is a critical skill. This course will focus on initiating and planning projects. The course will cover the more traditional linear process, such as the waterfall approach, as well as the dynamic, iterative approaches of agile and hybrid models, so learners can decide when one approach is more suitable for their projects to maximize the chances of a successful outcome. The course will also help you understand how AI is used in project management to support faster and better decision-making, and explore practical applications of AI chatbots in project initiation and planning.

The Project Management specialization is designed to be an introduction to the project management discipline, including the concepts, tools, and techniques used in the management and leadership of projects. Key topics covered include the role of the project manager; the project team; cost, schedule and risk management; quality in projects; and the project lifecycle. The courses in this specialization can be taken for academic credit as part of CU Boulder’s Master of Engineering in Engineering Management (ME-EM) degree offered on the Coursera platform. The ME-EM is designed to help engineers, scientists, and technical professionals move into leadership and management roles in the engineering and technical sectors. With performance-based admissions and no application process, the ME-EM is ideal for individuals with a broad range of undergraduate education and/or professional experience. Learn more about the ME-EM program at https://www.coursera.org/degrees/me-engineering-management-boulder. Logo image courtesy of Justus Menke, available on Unsplash at https://unsplash.com/photos/YGBYROFge3c

This specializations is intended for any professional seeking to develop Project Management skills. Through 3 courses, you will cover the main project management approaches, the behavioral aspects, the main tools and techniques to plan and control projects which will prepare you to successfully manage projects.

Learn cloud product management using the same curriculum as AWS PMs! Gain insights to impress on your first (or next) cloud computing role, and prepare to successfully complete the AWS Certified Cloud Practitioner Exam. Lead instructor Nancy Wang, Director and General Manager of AWS Data Protection Services at Amazon Web Services, and Founder of Advancing Women in Tech (AWIT), teaches you the skills desired by hiring managers at the world’s top cloud providers. These skills will serve you throughout your career. This Specialization features insights from the following cloud leaders: Mai-Lan Tomsen Bukovec, Vice President, AWS Object and Block Storage Erin Yang, Chief Technologist, Workday Ventures Boyd Bischoff, Director, AWS Software Development Dan Scheinman, first investor in Zoom Todd Weatherby, Vice President, AWS Professional Services Ready to interview or demonstrate your cloud knowledge? This Specialization prepares you to ace the industry-recognized AWS Certified Cloud Practitioner Exam. Instructor Gordon Yu, Technical Program Manager at AWS, and General Counsel and Coursera Director at AWIT, has helped many in Amazon pass the exam. He shares his knowledge and strategies in this Specialization. This Specialization is ACE® approved—upon completion, you can earn up to 6 college credits.

Learn software engineering management using the same practices as Amazon Web Services (AWS), with comparisons to the practices at Google and Microsoft! Gain insights to impress on your first (or next) engineering manager (EM or SDM) role. Lead instructor Nancy Wang, Director of Engineering and Product and General Manager of Data Protection Services at Amazon Web Services, shares the key business, technical, design, and leadership skills necessary for success at engineering manager roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired engineering management skills from other engineering leaders , including: Neha Rungta, Applied Science Director, AWS Identity Joy Idahosa, Software Engineering Manager of AWS Backup Audit Manager Caitlyn Shim, General Manager and Director of AWS Accounts, AWS Organizations, and AWS Service Quotas Cherie Wong, Vice President of Payments Engineering at Paypal Ann Funai, Founding Limited Partner at Operator Collective, former SVP of Under Armour and CTO of MyFitnessPal Ready to interview? We dedicated the content of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically anticipate and answer the 10 most common interview questions for engineering managers, listed below.

Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role. Lead instructor Nancy Wang, Director and General Manager of Data Protection Services at Amazon Web Services, and former Rubrik and Google PM leader shares the key business, technical, design, and leadership skills necessary for success at PM roles at the world’s top technology companies. These skills will serve you throughout your career. Learn the most desired product management skills from 20 product leaders at Amazon, Google/Alphabet, Facebook/Instagram, and Silicon Valley startups. View the full list of our industry leading teaching talent in our course descriptions below! Ready to interview? We dedicate 30% of this Specialization to teaching how to impress during your next interview and role. Learn how to systematically attack each type of product management interview question. Watch two live PM interviews (one Google, one Amazon) with real-time feedback and practice your interview skills with hundreds of real PM interview questions asked by Amazon, Google, Meta, and Microsoft! This Specialization is ACE® approved—when you complete it, you can earn up to 6 college credits.

Every organization faces a myriad of risks that can threaten its operations, reputation, and bottom line. A robust, effective compliance program can make the difference between companies that successfully navigate those risks, and those that become cautionary tales. This specialization will introduce the essential elements of effective organizational compliance by exploring the concepts, considerations, and strategies for assessing risks and managing the compliance function. You will learn the fundamental principles of effective compliance, the components of an effective compliance program and their applications, and then closely examine two of the most important areas of compliance in today’s business climate: privacy compliance, and anti-corruption. The insights from this program will be applicable to a wide range of different types of organizations, from private companies to non-profits.

The Reinforcement Learning Specialization consists of 4 courses exploring the power of adaptive learning systems and artificial intelligence (AI). Harnessing the full potential of artificial intelligence requires adaptive learning systems. Learn how Reinforcement Learning (RL) solutions help solve real-world problems through trial-and-error interaction by implementing a complete RL solution from beginning to end. By the end of this Specialization, learners will understand the foundations of much of modern probabilistic artificial intelligence (AI) and be prepared to take more advanced courses or to apply AI tools and ideas to real-world problems. This content will focus on “small-scale” problems in order to understand the foundations of Reinforcement Learning, as taught by world-renowned experts at the University of Alberta, Faculty of Science. The tools learned in this Specialization can be applied to game development (AI), customer interaction (how a website interacts with customers), smart assistants, recommender systems, supply chain, industrial control, finance, oil & gas pipelines, industrial control systems, and more.

By the end of the specialization, you will be able to: Identify and solve your stress and time management challenges. Develop a growth mindset and persistence in the face of challenges. Develop positive self-talk and mindfulness habits to exercise a more productive, thriving outlook. Demonstrate empathy while listening to others, leading and reflecting on oneself and one’s actions.

This 4-course Specialization from the New York Institute of Finance (NYIF) is intended for STEM undergraduates, finance practitioners, bank and investment managers, business managers, regulators, and policymakers. This Specialization will teach you how to measure, assess, and manage risk in your organization. By the end of the Specialization, you will understand how to establish a risk management process using various frameworks and strategies provided throughout the program. This program is intended for those who have an understanding of the foundations of Risk Management at a beginner level. To successfully complete the exercises within the program, you should have a basic knowledge of statistics and probability and familiarity with financial instruments (stocks, bonds, foreign exchange, etc). Experience with MS Excel recommended.

The Robotic Process Automation (RPA) specialization offers comprehensive knowledge and professional-level skills focused on developing and deploying software robots. It starts with the basic concepts of Robotic Process Automation. It builds on these concepts and introduces key RPA Design and Development strategies and methodologies, specifically in the context of UiPath products. A student undergoing the course shall develop the competence to design and develop automation solutions for business processes. This specialization also prepares you for UiPath Certified Professional - UiRPA exam.

This course introduces core areas of statistics that will be useful in business and for several MBA modules. It covers a variety of ways to present data, probability, and statistical estimation. You can test your understanding as you progress, while more advanced content is available if you want to push yourself. This course forms part of a specialisation from the University of London designed to help you develop and build the essential business, academic, and cultural skills necessary to succeed in international business, or in further study. If completed successfully, your certificate from this specialisation can also be used as part of the application process for the University of London Global MBA programme, particularly for early career applicants. If you would like more information about the Global MBA, please visit https://mba.london.ac.uk/. This course is endorsed by CMI

According to the U.S. Bureau of Labor Statistics, in the current economy, Americans shift jobs every 4-5 years, which translates into 8-10 job transitions, including several career changes, over one’s life time. With competition for jobs on the rise, a person’s continuing employability and career success are increasingly defined by his or her mastery of individual career development and the ability to effectively "manage oneself" (P. Drucker). In this course, you will learn how to think strategically and professionally about your career self-management. Through this course you'll develop an objective, external view of your marketable skills as a solid foundation for building a strong career brand. In particular, you'll be able to: - explain why developing a protean and boundaryless career perspective based on transferable (portable) skills is advantageous for continuing employability and career growth; - design your portable skills portfolio, identify and examine critically important competencies underpinning your transferable skills, and analyze your career self-management competency gaps; - increase self-awareness, pinpoint your career goals, and envision your future work self; - recognize the central role of self-management for developing transferable, marketable, skills and create a customized self-management information system (Career Development Lab) for ongoing personal development and professional growth; - conduct a thorough, competency-based job analysis in your area of interest and examine practices of evidence-based, data-driven competitive employee selection; -implement your newly developed skills for crafting effective selection criteria statements and refining your job applications.

You may have noticed that what is new often behaves differently than what has become accepted over time whether it is in a market, technology, or with people and firms. This course helps you develop a perspective on managing innovation. That is, you will build your capability to lead and design your organization in effectively implementing innovation initiatives and achieving their strategic intent. To do this, you will learn a set of frameworks, tools, and concepts that can help you address several important challenges in managing innovation. The first challenge is in regards to how to successfully implement innovation efforts within established firms and alongside established businesses. You then investigate the particulars of managing innovation when disruptive technologies are involved. Other topics include leadership of new product development teams, planning and evaluation of innovation initiatives, and management of innovation across organizational boundaries, as happens with alliances or virtual firms. You will be able to: - Analyze innovations and their impact on organizations - Articulate a research-informed perspective on innovation - Utilize frameworks, tools, and concepts to address challenges that arise in innovation This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

The success of modern companies depends critically on their manager’s ability to generate strategic innovationwhich leverages technological and market changes. A key part of the equation is delivering new products that deliver exceptional customer value. Another essential element is implementing innovation initiatives effectively. The Strategic Technology Management specialization is targeted towards aspiring managers, managers at all levels, and entrepreneurs who lookto gaina well-rounded knowledge of technology managementthrough courses thatintegrate the areas of strategic innovation, customercentric product development, andmanaging innovation. Topics covered include:\n\nUnderstanding the strategic impact of technological change on markets Strategies to characterizeinnovation situations and develop strategic responses Business model and platform-centric innovation Understanding unmet customer needs to identify innovation opportunities Delivering new products that deliver exceptional customer value Designing organizations that navigate established and new businesses simultaneously Leading innovation teams Designing and leading change initiatives for innovation

The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning in the context of different markets, industries and locations. At the end of the course, you will be able to: - Identify why a strong strategy is essential for the future business success - Formulate a business strategy that suits the needs and visions of your organization - Explain why managers too often formulate sub-optimal strategies - Extrapolate measures to optimize current business strategies Workload: 2-4 hours per week.

Even a thoroughly developed business strategy may fail if you don't pay enough attention to its implementation. This rings particularly true with strategies based on innovation or implemented in complex or fast-changing environments. In the 20th century successful implementation leveraged stability and typically proceeded through hierarchy and control. Today the key is to stay vibrant and able to quickly respond to trends in competition and technology while not losing sight of the strategic objective. In this course we'll build a toolbox of techniques to execute today's business strategies to help them succeed. After completing this course, you'll be able to: - Create objectives and goals to guide strategy implementation - Identify organizational structures that fit particular strategies - Understand how to leverage company culture in implementation - Describe how to communicate the strategy so that the organization "gets" it - Detect and mitigate risks to implementation

Just like when building a house the foundation for your business provides the framework for success. A business built on weak structure will struggle to succeed. We'll address some of the most pressing issues that you as a business owner must face while constructing the proper framework for your business. Specifically at the end of this course you will be able to: - create and evaluate your company's financial documents; -complete the documents and regulatory procedures to create a legal business entity; - protect your intellectual property; -develop a management team;