Most LinkedIn pages recycle the same 2 topics and audiences notice. This course teaches the pillar system: how to choose 3β4 distinct pillars, the rotation pattern that earns repeat reach, the cross-pillar mashup that drives cross-discovery, and the quarterly pillar review that catches declining topics before they hurt the brand. We end with pillar examples from 4 niches.
What you'll learn
The 3β4 pillar selection method (week 1)
A rotation pattern that earns repeat reach
Pillar mashup posts that work as cross-promotion
Quarterly pillar review without losing consistency
Examples from 4 niches (consulting, recruiting, SaaS, edtech)
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