The For You Page is a real-time ranking system with strong opinions. This course teaches the ranking pipeline β candidate generation, watch-time filtering, replays vs. completion-rate, and the early-engagement decay curve that decides reach. You will learn how to read a video's first-hour metrics, when to keep iterating on a hook, and when the algorithm is testing new content instead of pulling back.
What you'll learn
The four ranking signals TikTok weighs for For You placement
Why completion rate vs. watch-time percentile is the real debate
Reading the first-hour data window without burning yourself out
When the algorithm is testing new content vs. when to iterate
A weekly review ritual that catches what is working
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