The YouTube Shorts shelf is a separate ranking system, and pushing Shorts wrong damages long-form performance. This course teaches the differences between Shorts and long-form watch-time math, the right cadence for Shorts that complements uploads, and the thumbnail-vs.-title vs. hook ordering that matters for Shorts.
What you'll learn
The ranking differences between Shorts and long-form
Why Shorts can hurt long-form if you push them wrong
The cadence that mutually reinforces Shorts and long-form
Hook ordering: title vs. hook vs. thumbnail for Shorts
A weekly review ritual that catches Shorts cannibalizing your audience
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